I’m Tim Webb and today we are trying to
find the perfect miaow for our contactless debit card. [Miaow] This is no easy task, we’re having to audition over 300 cats. I’ve got one of the top sound engineers in the UK and the development team have
been working around the clock. But we have to find the perfect miaow. [Miaow] Or the puuuuurfect
miaow. Puuuurfect mioaw. Ha [Miaow] [Miaow] In the past we’ve seen vertical debit cards,
fluorescent debit cards, cards made out of marble, cards made of skin. We’ve decided
to give small business owners a debit card that they actually want, that they actually
need. And that’s a debit card that miaows when you
use contactless. Here’s your script. So… There you go.
It’s: “Miaow.” So this is the second day now. It’s been stressful but you know, a lesser man would have accepted the first miaow: “Oh, that will do” But it won’t do. Not for our customers. That miaow is not really working for me. Whats its name? Bubbles. Tell Bubbles to leave please. This is the problem. We don’t know what
the perfect miaow sounds like. Until we hear it. It needs to sound like a cat, but also… … “that.” So how do we get that sound? From a cat? And that is frustrating but it’s also exciting. Erm. Okay, Marco? We’re trying to find a miaow that says I’m a small business owner and I’m popping out to get a coffee. Good girl. A bit more sort of, “business”. Oh, a “business” sort of orientated miaow? [Miaow] We need like a happy, strong, “in control” contactless sound. Nope. No? Nope. [Miaow] No. try that again but lift
the cat up so it’s higher. No, It can’t sound like it’s dangerous. That, that felt very… “yellow” does that make sense? [Miaow] I think before this experience I didn’t
realise that I was an artist, I suppose. And artists are perfectionists. What does it sound like to you? “Cats.” I won’t accept mediocre, my customers won’t accept mediocre. So yes, it’s stressful but when I hear that perfect miaow it will be worth it. [MIAOW] [MIAOW] That one. That’s the one. No, I’m allergic… …so This is it. Are you recording? Yep. [Miaow] Yes, Perfect! That’s it. Hello, can I get an Americano please? Thank you. So, yeah here it is the business debit card that miaows. [Miaow] It just makes sense.